BukMuk is an online library that delivers real physical books to your doorstep, holds live events, and also comes up with really good book recommendations for kids. They were previously a franchise of “I Love Read” and from there took the concept and inspiration and started this brand “BukMuk”. At first, they were supplying books to Delhi NCR but now they are supplying books in PAN India. During the pandemic, coming up with such an idea was mindful work. They dispense a variety of over 20000+ books all over India. They offer subscription plans starting from Rupees 899 to Rupees 8499. “BukMuk” is a venture partner of “KukDuKoo”(our previous client). Looking at the work we did for “KukDuKoo” they were highly impressed and wanted us to work for them too.
For testing purposes, we showed our mascot the cute little monster to kids aged 3-6 years and it was warmly welcomed and accepted by them. They found it friendly with whom they could interact and interrelate. Our clients even appreciated and found the monster adorable and toddler-friendly. They felt contented and were satisfied and till now for branding, they switched between the wordmark and the mascot. They even highly appreciated the color scheme.
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