27/11/23

What Should The Admission Counselor Say On The First Call?

To all the magicians of converting leads into admissions! Just imagine, your phone rings, and on the other end is not just a voice but the promise of bringing an exciting academic journey. This isn’t just any call; it’s the all-important first call, the gateway to a potential odyssey of knowledge. Now, the burning question is, what kind of magic words should the Admission Counselor conjure during this crucial conversation? Well, buckle up, fellow educational trailblazers, because we’re about to delve into the art of making that first impression truly enchanting.

Setting the Stage: More Than Just a Hello

In the realm of admission calls, the first four minutes are like the opening scene of a captivating story. They set the tone for the entire adventure. Instead of hitting parents with an avalanche of information, let’s switch gears. Imagine this as the prelude to a symphony; engage in a friendly banter, ask about their day, and perhaps throw in a whimsical joke to break the ice.

Why does this matter? Because nobody wants a robotic monologue, especially not on the first call, in this case. Creating a personal connection establishes a comfortable space for the conversation to unfold. So, let’s ditch the scripted lines and embrace authenticity. Ask questions, share a chuckle, and let the dialogue flow organically like a chat between old friends.

Discovering the Unique Tapestry of Your School: More Than Facts and Figures

Once the pleasantries are exchanged, it’s time to embark on a journey—a journey through the rich tapestry of what makes your school stand out in the vast landscape of education. This isn’t the time for a robotic recitation of mission statements; it’s about storytelling. Take them on a captivating tour, a stroll down the memory lane of your school’s roots.

Introduce them to the heartbeat of your institution—core values, vision, mission, and philosophy. Make them feel like they’re not just selecting a school; they’re becoming part of a community with a unique identity. Remember, storytelling is the oldest form of teaching, and in this case, it’s the glue that binds your school’s narrative together.

USPs: The Three Magical Spells

Every school possesses its magical spells, or as we like to call them, Unique Selling Propositions (USPs). Keep it to three, our friendly advice. Why? In a world of information overload, simplicity is your wand. Saarthi’s strategy isn’t just about being memorable; it’s about being defensible. Make these USPs the shield and sword that make your school stand tall.

For instance, take Grand Columbus International School – their Atal Tinkering Lab is the golden snitch of uniqueness. It’s like having a rare Pokémon in the world of education. Make these USPs not just features; make them the secret ingredients in the potion that makes your school magical.

Don’t Give Away All the Magic: The Art of Teasing

You’re not here to spill all the beans. Hold back a bit. The first call isn’t about overwhelming them with a deluge of information; it’s about sparking curiosity. Like a masterful magician, tease them with glimpses of what makes your school special. But save the grand reveal for later, perhaps during the visit to your enchanted castle of education.

Inspire them to want more. Invite them to step into the world of your school without feeling like they’re being bombarded with an avalanche of details. The first call is the trailer, not the full-feature film. Leave them eager to explore more, to uncover the mysteries that await within your hallowed halls.

Finding the Sweet Spot: The Goldilocks Conversation

In the grand scheme of things, the first call should be just right. Not too short that it leaves them hanging, and not too long that it becomes an epic saga. Find that sweet spot that allows you to build a foundation of positive relationships. Understand their aspirations, but don’t drown them in information.

The goal is to inspire, not overwhelm. Leave them with a sense of excitement and curiosity, like a cliffhanger at the end of a captivating TV series episode. The first call should be the spark that lights the fire of interest, prompting them to visit your school without feeling coerced. It’s about creating a desire to explore, to be a part of something magical.

In Conclusion: Crafting the Opening Act of an Unforgettable Educational Journey

So, here we are – the art of what the Admission Counselor should say on the first call. It’s about breaking the ice, weaving tales of uniqueness, casting enchantments with your USPs, and mastering the art of the tease. Don’t just make a call; create a symphony of excitement that resonates with the melody of your school’s magic.

Welcome to the magical realm of admissions where every call is a step towards unlocking the potential of a student and the promise of a transformative educational journey. Let the adventure begin!

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