We did the magic by outclassing prominent brands to attain the ‘top ads position’.
In digital marketing, higher ad spending doesn’t guarantee high results, but an expert strategy does. We maintained the Top of the page, and the highest impressions were shared.
St. Xavier’s World School
St. Xavier’s World School is run by the ‘Trident Education Trust’ and was founded in the year 2022. The school is located on the outskirts of Ghaziabad. The school has a large campus that is fully air-conditioned & can easily accommodate more than 2,000 students.
It also has a giant playground, which indicates a diverse sports curriculum. In addition, St. Xavier’s has a transport system to enable safe and secure student commuting.
Since its inception, St. Xavier’s has seen exponential growth rates in just a couple of years.
To Saarthi, St. Xavier’s World School expressed several challenges. One of their most significant pain points was competing with well-established schools in the vicinity.
The school had had bad experiences with other agencies before us. In addition, there was also the problem of brand confusion—many of the parents mistakenly identified them with the more prominent education brand, “St. Xavier’s High School,” thus only making things worse by facing tough competition in defining their identity.
To define their identity, they needed to bring hygiene to their social media, as when digital ads are run, people usually tend to make choices based on their online persona and image to check out so-and-so schools.
We also discovered that their digital presence needed to be stronger. Negative Google reviews about their school were hurting it. To address this, we needed to work on SEO, but the issue remained because it is a time-consuming process.
Let us discuss how we addressed these issues, which seemed overwhelming when we started but ultimately transformed St. Xavier’s World School.
We started with a custom-created strategy.
After we managed their accounts and implemented the digital marketing blueprint we were going to follow, we directed personalised ad campaigns across Google and Meta. Some of them were hyper-targeted campaigns aimed at specific locations to make St. Xavier’s visible and interactive and drive engagement, which resolved the issue of confusion with another institution.
Understanding that a solid social media presence is crucial for exceeding targets, we addressed the challenge by completely redesigning Xavier’s digital presence with correspondingly new and excellent designs and fresh video content for Instagram reels. This, in return, brought the much-needed hygiene for social media.
Our efforts didn’t stop there. We also improved their search engine ranking, which was done through a detailed SEO strategy that included content curation and optimisation, research of contemporary schools, and relevant keyword implementation. In just a few keyword implementations, our SEO experts were able to rank in the Top 10 schools on Google.
Simultaneously, despite a meagre budget, we successfully outperformed several high-budget schools in the area, creating a competitive environment that was no less than a battleground. We achieved 228 inquiries at the cost of ₹188.90 per lead (CPL).
We left behind notable schools like Khaitan, DPS, Silverline Prestige School, and Narayana School in Ghaziabad, all of which cost around 5 to 7 times more than us.
On the other hand, we came very close to our goals by achieving 94% of the admissions and transforming the school’s reputation by utilising a tactful, patient, and personalised approach.
On the last note, we were instrumental in setting the school’s year-end on a high note by creating a compelling and engaging brand video whose effect was almost like having an experience in the cinema.
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