A combination of online and offline marketing helped to get 150+ admissions in just six months
Seth M.R. Jaipuria School
The school is owned by a distinguished educationist who directs the highly reputed educational establishment, Vidyavati Public Central School, in Bhind, MP.
With a strong desire to venture into Gwalior, he became a franchisee owner of the Jaipuria Group of Schools, thereby starting up in the city centre region in Sachin Tendulkar Marg of Gwalior.
This new-age campus presently serves students up to 3rd grade. To name a few, they have interactive panels, an experiential learning curriculum, child psychology sessions for parents every month, etc.
The Jaipuria Group of Schools was the brainchild of the late Seth Manturam Jaipuria, who established the first college of the Jaipuria chain in Kolkata in 1945.
The group accomplished the expansion mission in 2021, making it a cluster of 34 K-12 Schools with 28,000 students in total.
Aligning offline and online marketing to achieve a two-year target in one year.
Seth M.R. Jaipuira School, starting as a new school in Gwalior city, wanted to achieve 2 years of admissions targets in just one year.
Jaipuria had non-existent student strength, as is typical for a brand-new school. This made it hard to curate raw data, which is crucial to creating value for the school by using it in reels and creatives for social media.
Another challenge was the distance, as the school is based in Gwalior while our agency is in Delhi-NCR. We always offer customised suggestions after looking at the school offline first. The school still took the pain of choosing us as their school’s saarthi.
Jaipuria Group of Schools is a premium brand that needed to justify its Gwalior campus location.
Jaipuria’s chain of schools also has strict brand guidelines that every franchise or campus must follow.
Jaipuria group provided solutions to the Gwalior campus, but they were rather expensive for the school owner. We needed to find ways to resolve their issues and build strength affordably.
We kicked off by acquiring all the necessary digital marketing prerequisites. Then, we launched a collective campaign with a series of awareness campaigns using the premade creatives shared by the school.
Establishing a strong presence of Jaipuria in Gwalior required generating significant value as a new school despite its recognition elsewhere. This required raw media from school, with kids playing, studying, and being on the school’s premises.
In our pursuit of helping them build their brand, our team offered to travel to Gwalior and have a customised photoshoot with a few kids of the existing teachers & everyone associated with the school.
Post-photoshoot, after acquiring the media we uniquely customised for the school, we implemented a diverse range of campaigns to maximise outreach for the school while operating within a constrained budget. Yet, we generated a total of 528 enquiries at CPL 148.10 INR.
Alongside, we dedicated ourselves to creating more appeal for the school and enhancing engagement and visibility through our strategic social media branding by putting out reels that captured the school’s culture and essence while keeping the Jaipuria group’s brand guidelines intact.
Their prominent tagline, ‘exclusively cater to just 250 students, ‘ caught the attention of parents who want to give their children as much personalised attention and care as possible. We used this to our advantage, which obviously attracted prospective parents’ attention.
Apart from online marketing, we aligned with a few offline marketing activities by hosting events like “Pathshala,” a Good Parenting Tips Session by Professionals and experts organised by the school to increase footfall.
These collective efforts yielded impressive results, effectively positioning the school in the local market and achieving an admissions target of 76%.
A mix of online and offline marketing helped us achieve the school’s desired results: a 2-year target within a single academic session.
A big brand was treated in a big way, and the city noticed its arrival.
Fill Details To Start
We keep your info private.
No relentless calls.
