Say hello to our new logo and website

We believe every brand must practice brand consistency which can be reflected through its logo, website, and messaging. So to be true to this theory, the brand must evolve and it must evolve for a reason. In these 2 years, Saarthi has gradually gathered enough reasons to improve our logo and website.
Let us take you on our detailed journey of how we’ve brought more precision to our thoughts and what strategic evolvement we have done on the design elements.

Visual Identity cum Logo
Though we had reasons to change it, however, it was more of the eagerness of our impatient designer, who wanted to take a creative leap. Over time, he wanted to make it minimal, it was always in his head like a running application in the background.

That previous logo, with its intricate details around the neck, hair, and even within the ears, made it challenging for us to connect with and we were only seeking a simple and minimalistic logo all this time. Additionally, although it was aesthetically pleasing,  but struggled to stand out in a crowded landscape. We realized the need for a change and it can enhance our brand’s visibility in a busy digital world.

The team also aimed to simplify not only the logo’s shape but also the font. Transitioning it from a Serif to a Sans-Serif font was a strategic decision with the intention of giving a new-age, simple, and clean personality to our brand.
We agreed that only the logo should feature Sans-Serif exclusively, while the rest of our content, including copies and headings, would stick to a Serif font. This choice was deliberate, as we wanted to preserve the traditional, reliable, and vintage character of our brand, thereby creating a noticeable and complementary contrast that would serve as the icing on the cake in our brand identity.

Now the time has come for its design but before laying our hands on the artboard, we were resolute in adopting a minimalistic approach. Consequently, we opted for only lines and not filled shapes.
We meticulously aligned our design to support School Saarthi’s name and the message it conveys. The name “Saarthi” means the role of escort, the one who leads the way.

Also, the sentiment of the bowing horse in our logo symbolizes our unwavering commitment to our clients. While the previous design exuded grace and pride, the new one embodies the spirit of “Saarthi at your service,” ensuring that our dedication to guiding our clients becomes more visible.
Now, it is time to move into another passage of our newness i.e. website.

Website 
Out of the plethora of ideas, there are five prominent reasons that made us revamp our website, join us on this journey of reasons, innovations, and detailing.

1. Mobile-First Approach
This approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens, contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens.
In today’s digital landscape, it’s no secret that the majority of traffic comes from mobile devices. In the last few years, we have created websites with a mobile-first approach for our clients, while suggesting and creating we recognized that our brand also needed it. As a result, we did it.

2. Revamping of UX
Even while replanning our user experience, the team put 3 key priorities at the forefront of the strategy. Firstly, we aim to ensure that contact details are easily accessible to our visitors. Secondly, we sought to convey a clear and concise message about What We Do. Lastly, we were determined to build our domain authority, establishing ourselves as industry experts.

To achieve these aspirations, we strategically positioned our contact information on top of the home page to grab immediate attention. Along with that, we also featured our core services, namely Admission Marketing for Schools, Website Design for Schools, and Branding for Schools. Moving a bit, the page provides detailed insights on three core services, and mentioned other services in the footer.

This time, the logos’ of our client were given prominence throughout the website, underscoring their significance. Additionally, we utilized video testimonials, a notable improvement from our previous site. This time, we’ve placed five case studies on the homepage.

3. Improvisation of Messaging 
We have dedicated ourselves to the task of enhancing our website content across various pages, including the homepage, specific service pages, and our consulting section. Our primary objective was to streamline the messaging and convey what sets Saarthi apart, all in minimal and precise language.
By focusing on the essence of what we do and why Saarthi is unique, we’ve strived to offer our visitors a clear and compelling understanding of our brand and the value we bring to the table. This approach not only enhances user experience but also reinforces our commitment to transparent and effective communication.

4. Optimization to Support SEO Practices
Our team embarked on an exhaustive research endeavor to delve into Google’s new ranking factors, and our comprehensive discovery was clear: if a website’s content is genuinely beneficial to users, it aligns perfectly with Google’s latest algorithms, propelling the site to the top ranks on the first page.
In response to this insight, we’ve taken concrete actions, significantly augmenting the length of our content by introducing data, and reports, and showcasing case studies.

We’ve harnessed the persuasive power of video testimonials from our clients, skillfully integrated FAQ sections, and employed a tireless effort from our team that moved heaven and earth to make these pages a comprehensive resource.
In essence, we’ve left no stone unturned, ensuring our content meets Google’s new standards.

Conclusion 
Our thoughtful decision to make our logo and website undergo a complete makeover was driven by our commitment to evolving with the changing times and the needs of our audience.
Your feedback is of great importance to us, and we’re eager to hear your thoughts on our new logo and website. Please connect with us on our social media platforms and share your valuable insights.
Thank you for being a part of our journey!