School Marketing Strategies from Spring to Summer

The school session begins in spring and ends in summer. Do you know that schools need marketing throughout the year? And not only in the high time. But, don’t let it become monotonous for your prospective parents. So, here are jaw-dropping school marketing strategies from spring to summer that you cannot miss.

April to June (First Quarter)

It is the first quarter of the session, so it becomes highly important to begin marketing in the first quarter by revamping your school’s website. As it is the beginning of a new session, then your school website should also radiate the energy of newness.

Also, it is extremely crucial to continue SEO practice as it improves the quality of your website as well as increases the traffic of your website.

Never underestimate the power of photoshoots. Therefore, in this quarter you should also do new photoshoots of your school for your website and make it more latest in terms of visual experience.

Do not stop there only, it is the time when you can completely take advantage of the summer holidays to attract more visitors and students. So, organising a summer camp where kids can learn and have fun at the same time. The place will help them to groom themselves in a way that cannot be done in the regular school timings.

So, you should take advantage of this first quarter in this manner and focus most of your marketing efforts on your website.

Also read: 12 of the best School Marketing Strategies

July to September (Second Quarter)

In the month of July, schools reopen after summer vacation and it is the time of the year when the results of the 10th & 12th board exams come. So, it is high time to target higher secondary students.

Focus on marketing the results of higher secondary classes but just not get limited to the percentage and photos of students. That is a very common practice, and you should not get stuck in there. Rather take testimonials from students, in which they will be sharing their experiences and explain how the school has helped them in various ways of achieving these good percentages in boards and market that.

To target higher secondary students, the school should also market its facilities that facilitate the students in their higher education exams like NEET, JEE, CUET, etc. It is highly recommended to bring forth some kind of scholarships, programmes, crash courses, workshops, and seminars by the school itself to help the students in their competitive exams. This will attract more parents and students to take admission to your school as they will not have to take help from outside the school, and it is like brownie points for them as well as for schools.

However, towards September when this quarter is ending, the school must shift their focus from higher classes to primary classes from pre-primary to class 5th. And this is the time when the school has to start preparing for a serious marketing budget for the coming 6 months.

October to December (Third Quarter)

The third quarter is full of happy things happening. It is that time of the year, that is largely filled with bright lights and happiness all around means the festive season. So, why should schools not take advantage of this? Therefore, the school must spare some budget for a span of 3 months.

And must organize many activities, campaigns, etc. pertaining to the festivals to attract visitors. Like, the school should celebrate Diwali, Dussehra, and Navratri along with other small festivities to promote the school through these activities.

Towards the end of this quarter, organize activities, programmes, and projects, that will not only include students but their parents as well. Your school can arrange some storytelling sessions, some mela festivals, and exhibitions. So, it is the time when the school should focus on parents’ visits along with kids. This type of marketing can never go in vain.

January to March (Fourth Quarter)

The most important quarter of the year is the fourth one. All the previous three quarters were majorly based on creating brand value, increasing foot traffic, sales, and scholarships by inviting parents to the school. Now, this is the time of the year, when the school should not lose its whole game and play in a more strategic way. As it is the time to extract that value that has been created till now through big & small events like open houses, project exhibitions, etc.

The school should take advantage of this time as much as they can through advertising and social media activities. It is vital to understand that in any locality there are a certain number of students and no marketing can increase that number. Therefore, it becomes essential to grab the students from that particular number only.

Conclusion

Like seasons, these marketing strategies with big & small changes should stay ON throughout the year. Your school can market itself in these four quarters from spring to summer.

Check School Saarthi’s portfolio to learn more about how we can help you in the marketing of your school throughout the year.

Digital Marketing Agency for Schools